Logo Design for Moonsago Watches
When creating logos, I focus on crafting designs that embody a brand’s identity, values, and vision. Each logo is tailored to be versatile, memorable, and scalable—ensuring it looks exceptional across digital platforms, print media, and various applications.
This logo was commissioned by a vintage handwatch collector and retailer who wanted a design that reflects nostalgia and timelessness. To achieve this, I incorporated a muted color palette of coffee brown and beige white, evoking a warm, vintage aesthetic. The centerpiece of the logo is a minimalist vector rendition of the client’s favorite watch, created by tracing and simplifying its intricate details. The result is a clean, versatile logo that aligns with the brand’s identity and vision. This project was particularly rewarding, and the client was thrilled with the final design.
View the full design process below:
Presentation Design
I design presentations that are visually engaging, well-structured, and aligned with brand identity. Whether for corporate meetings, academic projects, marketing pitches, or creative showcases, I focus on delivering clear, compelling visuals that effectively communicate ideas. My designs balance creativity and clarity to keep audiences engaged and informed across both digital and print formats.
Logo Design for Edith Institute
This logo was commissioned by a newly established institution dedicated to educating and empowering underrepresented communities, immigrants, and second-generation children of all backgrounds. The client wanted a design that symbolized inclusiveness and support, using their chosen symbol of a hummingbird as a centerpiece. To convey these values, I explored various combinations of the hummingbird, a house (representing a safe space), supportive hands, and upward arrows (symbolizing growth and opportunity).
Throughout the process, I iterated diverse skin tones in the design, placing them in different arrangements to reflect the institution’s inclusive mission. At every step, I provided multiple options for the client to review, ensuring the final design captured their vision and purpose. This project challenged me creatively, and I was proud to deliver a logo that resonated deeply with the client.
Logo Design for Cherish
This logo was designed for an online shop specializing in beauty products, supplements, and fitness essentials. The brand's vision was to combine a youthful, dynamic spirit—reflected in their active social media presence featuring motivational threads, quotes, and short-form video content—with the trustworthiness and reliability of their products.
To capture this dual identity, I focused on creating a logo that balances modern, energetic design elements with a sense of professionalism. I explored bold yet approachable typography, clean lines, and vibrant color palettes to appeal to their target audience while maintaining a trustworthy and cohesive brand image. The final logo reflects the brand’s commitment to inspiring their community while providing high-quality products.
Social Media Design, Collage
This series of visuals was designed to promote my personal brand on social media, where I aim to inspire young women to embrace their diversity, natural beauty, and confidence through fashion, skincare, fitness, and productivity tips.
For this project, I created visuals to accompany a tutorial on layering outfits for both style and warmth. Before designing, I researched platform-specific trends, image ratios, and algorithm preferences across Instagram, TikTok, Threads, X, and Facebook. I drew inspiration from well-known influencers like K-pop group ILLIT (@illit_official), eembrun, and Tu Tu (@mtuxinchao), who often use digital collage techniques with layered elements, feathering, and outer glow effects to create a handcrafted, nostalgic feel.
I curated images with space for text and overlays, adjusted colors for a cohesive mood, then layered elements with effects to enhance depth. To complement the feminine aesthetic, I selected serif fonts, while the overall blue-and-white theme reinforces the cold-weather concept.